260 ChatGPT prompts for insurance agents
Sorted by the job you are doing, not by AI feature.
Every prompt names the reader, the length, and the tone, which is what separates a draft you can send from one you rewrite. Copy any of them as-is, or send it to the prompt check to adapt it to your situation and see where it still leaks.
Client emails
20 promptsTwenty copy-paste ChatGPT prompts insurance agents use for client emails: confirmations, apologies, check-ins, welcome notes, and rewrites that sound like a person.
Quotes and proposals
20 promptsPrompts that turn quote spreadsheets into plain-English comparisons, cover notes, proposal FAQs, and closing lines a client can follow without knowing insurance.
Follow-up sequences
16 promptsMulti-touch follow-up prompts for quoted prospects who went quiet, referrals who never booked, and 30-day re-engagement, with text-message versions.
Objection handling
16 promptsPrompts for the objections agents hear most: too expensive, shopping around, my current agent is fine, no time. Calm responses that acknowledge before they answer.
Renewals and retention
18 promptsRenewal reminder, rate-increase explanation, annual review invitation, and win-back prompts for insurance agents, all written to keep the client instead of the premium.
Lead generation and referrals
18 promptsReferral-ask emails and phone scripts, partner outreach to realtors, mortgage brokers, and accountants, educational content ideas, and cold-lead nurture that does not read like a template.
Admin and documents
22 promptsPrompts for call notes, carrier bulletins, endorsement summaries, onboarding checklists, handoff notes, underwriter requests, and certificate cover messages. Built for solo and small-agency workflows.
Marketing and brand
20 promptsHomepage and about-page rewrites, value propositions, newsletter outlines, flyers, subject lines, video scripts, and a 12-month content calendar for independent agencies.
Social media
14 promptsLinkedIn posts, a week of varied daily posts, community-group introductions, carousel breakdowns, hooks, and client-story formats that keep private details out.
Reviews and reputation
11 promptsReview-request messages, responses to five-star and one-star reviews, and reputation prompts that stay professional and avoid confirming client details in public.
Compliance and safety
11 promptsPrompts for scrubbing identifiers before pasting, drafting AI-use policies, checking marketing copy for compliance red flags, and explaining what not to put in a public AI tool.
Building your own prompts
9 promptsMeta-prompts: turn a rough prompt into a reusable template, build a master prompt that teaches the model your voice, and fix a prompt when the output was too formal or too long.
Personal P&C
10 promptsHome, auto, renters, and umbrella prompts: flood as a separate policy, liability limits, named-peril vs open-peril, deductibles, and the gaps homeowners assume are covered.
Commercial P&C
10 promptsCommercial prompts for general liability, workers' comp, business interruption, commercial auto, and cyber: outreach, certificate explanations, quoting checklists, and pricing explanations owners can follow.
Life
8 promptsTerm vs whole life explanations, new-parent outreach, end-of-level-term options, beneficiary reminders, buy-sell introductions, and sensitive life-change messaging.
Health and Medicare
9 promptsPlain-language prompts for HMO vs PPO, Medicare Advantage vs Supplement, turning-65 outreach, provider networks, prescription drug coverage, and enrollment deadlines. Compliance-aware drafts.
Storm and catastrophe season
7 promptsPre-storm checklists, flood-is-separate reminders, first-steps claim guidance, active-event updates, and after-the-storm outreach for agents in catastrophe-prone areas.
Open enrollment
6 promptsA four-email enrollment sequence, a review-booking kickoff, a prep checklist, a final-week deadline reminder, a post-enrollment confirmation, and a five-question FAQ.
Year-end and new year
6 promptsYear-in-review notes, annual coverage-review invitations, holiday messages that do not sell, and January planning prompts for insurance agencies.
New movers and life transitions
9 promptsOutreach prompts for new homeowners, newlyweds, new drivers, new businesses, retirement, and college-bound kids: the moments coverage actually changes.
Where these come from
This is Appendix A of AI for Insurance Agents, a working guide for solo and small-agency producers who want the drafting done without handing a public AI tool anything private. The book is the why, and it is on Amazon; this page is the copy-paste part. Bring your own prompts to the prompt check and it will tell you what the good ones here have that yours is missing. If the prompt check comes back saying the AI tool cannot do this at all, no matter how the prompt is worded, the playbooks cover what to build instead.